A company from ORLEN Group, the sole
producer of suspension polyvinyl chloride in Poland, is placing a brand of
granulates and PVC mixtures on the market. This operation is coherent with the
company’s sales and marketing strategies.
Amongst the plastics
manufactured by ANWIL there are, e.g.: Polanvil (polyvinyl chloride), hard
granulates, plasticized granulates and PVC mixtures. The last group of products
will now appear under the shared name Creovil, and Polanvil S already
well-known in the industry of plastics will gain a new graphic design.
A characteristic element of both trademarks is the form in place of the dot on
the letter “i”, built of two overlapping circles symbolizing elementary
particles used for making ANWIL’s products. That element, depending on brand,
changes its colour range.
The idea of authors of the new name for granulates and mixtures was something
that lies at the base of this group of products, i.e. “creation” of materials
in line with customers’ requirements. This task is incessantly implemented by
qualified staff of technologists from ANWIL, who provide customers with
necessary technical support at all stages of life of our products, and not only
with reference to newly introduced materials.
“Creativity is one of the obligatory attributes of companies from the PVC
sector. Manufacturers of granulates and mixtures are expected to generate
tailor-made products - Creovil brand products are such in fact. We wanted to
emphasize this aspect already in the name itself” - said Elżbieta Jabłońska,
Deputy Director of the Communication, Marketing and Sponsoring Unit at ANWIL
S.A.
Creating a family of trademarks for ANWIL’s products allows building their
recognition in the industry and making the company’s offer coherent in terms of
plastics in the Polish market and in export markets.
