A company from ORLEN Group, the sole producer of suspension polyvinyl chloride in Poland, is placing a brand of granulates and PVC mixtures on the market. This operation is coherent with the company’s sales and marketing strategies.

Amongst the plastics manufactured by ANWIL there are, e.g.: Polanvil  (polyvinyl chloride), hard granulates, plasticized granulates and PVC mixtures. The last group of products will now appear under the shared name Creovil, and Polanvil S already well-known in the industry of plastics will gain a new graphic design.

A characteristic element of both trademarks is the form in place of the dot on the letter “i”, built of two overlapping circles symbolizing elementary particles used for making ANWIL’s products. That element, depending on brand, changes its colour range.

The idea of authors of the new name for granulates and mixtures was something that lies at the base of this group of products, i.e. “creation” of materials in line with customers’ requirements. This task is incessantly implemented by qualified staff of technologists from ANWIL, who provide customers with necessary technical support at all stages of life of our products, and not only with reference to newly introduced materials.

“Creativity is one of the obligatory attributes of companies from the PVC sector. Manufacturers of granulates and mixtures are expected to generate tailor-made products - Creovil brand products are such in fact. We wanted to emphasize this aspect already in the name itself” - said Elżbieta Jabłońska, Deputy Director of the Communicati​on, Marketing and Sponsoring Unit at ANWIL S.A.

Creating a family of trademarks for ANWIL’s products allows building their recognition in the industry and making the company’s offer coherent in terms of plastics in the Polish market and in export markets.