The chemical company from ORLEN Group is in a group of laureates of
Business Superbrands 2020. It is an effect of a well-established position on
the market and high quality of offered products - nitrogen fertilizers,
plastics and chemicals.
Brands which took part in the 14th edition of the Competition
“Business Superbrands 2020” were verified in detail. Their market position in
Poland, quality of products or services, quality of B2B relations, as well as
innovativeness and CSR activities were assessed. Dynamic development of the
brand on the Polish market, and its power compared with others in the category
were also taken into consideration.
- The title of Business Superbrands 2020 is a huge distinction for our
company. It is a clear confirmation that ANWIL is a strong and recognizable
brand. The fact that customers choose our products is evidence that they are
attached to the Polish company which has been present on the market for many
years. We develop the company via investments, and we do not forget about
pro-social activities either. I am convinced that it is the right track to
building further position of the ANWIL brand and trust in it, which is
evidenced by the received title. I would also like to thank staff members whose
work has a large influence on how ANWIL is perceived by consumers and experts -
said Agnieszka Żyro, the President of ANWIL S.A. Management Board.
The organization which promotes the Superbrands Competition functions in
nearly 90 countries where for 25 years it has been supporting the idea of
branding via identification, rewarding and presentation of case studies of
brands which achieved success on the market. Laureates of Business Superbrands
2020 are companies which are most esteemed and reputable, as well as which
prove their identity thanks to successes on the national and international
arenas in individual sectors.