ANWIL signed a sponsorship contract with Włocławek Basketball Association (WTK) for the 2014/2015 season. ANWIL will remain the strategic and title sponsor of the club and the team.
The deal signed for 2014/2015 will revive the premiership emotions at the Hall of Champions in Włocławek.
Paweł Wochowski, Head of Communications and Marketing at ANWIL, commented on the deal as follows:
“Sports sponsorship is a key area of our marketing strategy. Traits such as ambition, strength, persistence, involvement and determination are associated with the noble ideals that sport represents and relate to the values which guide us every day. Supporting basketball in Włocławek is a very fitting element in ANWILS’s policy of engaging local communities, which the company has been pursuing for years.”
Arkadiusz Lewandowski, President of the Management Board of WTK S.S.A.:
“We are pleased to play an important role in ANWIL’s marketing strategy. It brings me satisfaction and reassurance that our Sponsor appreciates the efforts that we put into promoting their brand. The fact that we will continue co-operating is good news for the fans, who are waiting for a team to be formed for the 2014/2015 season. Now, preparations for the season are starting to gain much more momentum.”
ANWIL has been supporting basketball in Włocławek for 19 years. Throughout the years, the team reached Polish championship finals seven times and won eight medals – gold (2003), silver (1999, 2000, 2001, 2005, 2006, 2010) and bronze (2009). Trophies won by the “Rottweilers from Włocławek” also include the Cup (2007) and the Polish Super Cup (2007). Apart from the team’s successes in Poland, the team was also successful abroad, reaching the semi-finals of the Saporta Cup and competing against outstanding European clubs in the Korać Cup, NEBL, EuroCup and the ULEB Cup.