PLASTPOL is the largest plastics processing trade fair in Central and Eastern Europe which for 22 years has been held in Kielce. One of the traditions of the event is the selection of the most visually attractive exhibition stands specially prepared by exhibitors for this occasion. This year, ANWIL was again one of the awarded.
Building the position of the brand ANWIL is connected with the development strategy implemented by the ORLEN Group. Therefore, during this year’s PLASTPOL fair, the company from Włocławek exhibited together with Unipetrol and Spolana from the Czech Republic. Thanks to this, visitors at the fair in Kielce could become familiar with the full range of petrochemical products offered by the ORLEN Group. Shared portfolio of the companies covers both PVC and plastics produced on its basis, as well as components of polyamide fibres and engineering plastics.
The stand prepared by Marketing Department of the company from Włocławek was in corporate colours of the ORLEN Group – red and white. This time its vertical form constituted a reference to pillars on which the ORLEN Group’ activity is based, that is, on corporate values which are: Responsibility, Development, People, Energy and Reliability. Components cementing individual elements reflected the integration of companies in the supply chain. Additional elements of the design were black and white macro photographs of their products.
Modern style of the exhibition stand has been recognised by the organisers of the 22nd International Fair of Plastics and Rubber Processing who, for the second time awarded ANWIL with a medal “for modernity of presentation and the style of trade fair performance.”